LINEN PROMOTION AND INTERNATIONAL COOPERATION AS THE KEY FOR SUCCESS

By Marie-Emmanuelle BELZUNG, CELC General Secretary and Promotion Director

-------欧洲麻类联合会致大连国际亚麻时尚大会致辞,欧洲麻类联合秘书长，市场拓展总监贝尔曾女士致2012中国（大连）国际亚麻时尚大会

By encouraging the sharing of knowledge and skills, CELC helps to connect Linen inspirations and designer’s imagination to market expectations for creating an environment conducive to industrial competitiveness.

通过提供分享技能知识的平台，欧洲麻类联合会CELC使亚麻的精髓在设计师丰富的想象力与当前的市场趋势预期紧密的联系起来并为搭建产业链竞争创建了良好的环境。

Promotion is the common value of all the economical linen actors, wherever they are farmers, scutchers, spinners or weavers,  traders,  involving brands and retail. Promotion is becoming the common value of all the international key actors, wherever they’re western European, North American or Asian.

麻类产品的市场推广是整个产业链当中每一个环节共同的诉求，从种植者、打麻者、纺纱工、织布工、经销商、产品销售终端。而且麻类产品推广不分地域的限制，无论是在西欧、北美或者亚洲，都在商业的活动中占有据纵情中的作用。

In a modern approach, Promotion is a mix marketing involving specifiers as trendsetters offices, designers, tradeshows, fashion shows, buying offices, manufactures and mills, medias and all the new e-networks. Buying linen and selling linen need to be pushed and promoted by the linen industry. That’s why, since a couple of years, CELC understood that sharing and training is the solution.

现代意义的市场推广是一个广义的概念，它涉及到趋势预测机制，设计师，展览会，服装发布会，制造厂和工厂，媒体以及新兴的网络媒体。购买和销售亚麻产品也更为迫切地需要行业的推动和促进。正因如此，欧洲麻纺联合会CELC在这几年的时间里一直投身于整合这些资源，唯有如此，才能推动麻类行业的推动与发展。

CELC targets today’s key actors as brands, retail with department stores and concept stores, but also tomorrows key actors: the students in a wide approach, textile, fashion and futures designer’s. CELC is proud to have a privileged and constructive relationship with the most famous European department stores, such as Le Printemps (FR), La Rinascente (IT). In a long term approach, CELC built specific tools and free training session in order to educate the leading fashion and design schools, such as IFM, ESMOD and “The School of the Chambre Syndicale de la Couture Parisienne” in Paris, but also The Royal College of Art and the Saint Martins School in London and Polytechnico Milano for Italy.

欧洲麻纺联合会CELC现如今主要投身于麻类产品的品牌，零售百货和概念店宣传，但也许将来进转移到其他范围的宣传，例如服装设计和流行趋势等相关的宣传。当然，目前很值得欣慰的事，CELC已经于欧洲一些非常著名的百货公司建立了良好的关系，例如巴黎春天（法国），文艺复兴（意大利）等百货商场。同时，基于长期的发展规划，CELC还未顶级的时尚设计学院提供免费的培训，例如法国IFM时装学院，圣马丁和意大利Poolytechnico时装学院等。

Dalian International Linen Fashion Design Competition is the perfect platform to enhance creativity with linen as a natural fiber including thermoregulation, highly water absorbent capacities and sustainability as added values. Thru this major and recognized event, linen will be highlighted to many complementary targets: brands, medias and final consumers.  As the CELC- IFM Linen market study noticed, the potential for linen in the Chinese fashion market is wide and reachable in a global approach including crossed events. In China, Linen sums up and symbolizes a European way of life, elegant and sophisticated. With the new knitting solutions, linen becomes easy to care and easy to wear in all occasion for both men and women.

大连国际亚麻服装时尚大会为亚麻的发展提供了一个很好的宣传平台，在这里能够完美的战士突出亚麻的优良保温和吸水性能以及满足环境科持续发展的高附加值材料性能。通过这次大会，亚麻将会引起更多的品牌厂家，媒体工作者以及消费者的关注。根据CELC-IFM的市场调研结果显示，国际性合作会给亚麻在中国服装市场带来广阔的发展应用前景。在中国，亚麻逐渐成为欧洲优雅精致生活的一种象征符号。通过采用新的针织工艺，亚麻为女性及男性消费者提供适合于各种场合穿着的，且易于护理的特性。

Cooperation in between the European flax factories who are worldwide leaders in producing the finest fibers with China linen mills and new fashion brands will create a common and profitable future. To guarantee and to certify to the final consumer the best flax fiber with its specific qualities, the new label EUROPEAN FLAX will be promoted by CELC and proposed to the best Chinese mills and brands which are aware of the importance of traceability.

通过与欧洲比较知名的天然纤维企业和中国亚麻企业的合作创立的新品牌，会拥有广阔的市场空间。欧洲麻类联合会将向消费者这名EUROPEAN  FLAX （欧洲亚麻）这个新产品标志提供最优异品质的纤维，而授权的中国亚麻生产企业和品牌也同样具有这样的优异品质。

The partnership in between both official organizations, in Europe, the CELC and in China, the CBLFTA gives power and strength to the Chinese and European industries in a worldwide context. With Dalian International Linen Fashion Design Competition, the first step is climbed and a desirable future is engaged.

欧洲麻纺联合会和中国麻纺行业协会的合作，会提升中国和欧洲企业的国际影响力。中国（大连）国际亚麻时尚大会就是一个良好的开端，一个值得期待的未来在前方向我们招手。

CELC is keen to enhance the relationship in between Europe and Dalian Fashion Festival. What about welcoming in 2013 couture designers from Europe?

欧洲麻纺联合会一直致力加强欧洲和大连亚麻服装会的合作关系。2013年，让我们期待来自欧洲的服装设计师的参与到大连国际亚麻服装盛会上。

About CELC

The European Confederation of Linen and Hemp (CELC) is the only European agro-industrial organization federating all the stages of production and transformation for linen & hemp. It is the privileged spokesperson for 10 000 European companies and oversees the fiber’s development from plant to finished product. Created in 1951, the CELC incites reflection, market analyses, industry concertation and strategic orientations.

欧洲麻纺联合会介绍：

欧洲麻纺联合会是欧洲唯一的整合亚麻，大妈生产，加工，销售以及其他环节的农业工业联合组织，是欧洲一万余家相关企业的特许代言人及产业链监管单位。联盟创立于1951年，致力于市场观察，分析，工业合作协调及战略化导向。详情信息请参考网站： www.mastersoflinen.com